This Week at Obviously: Fujifilm Instax, KORRES, Tarte

It's been a busy month here at Obviously! With so many new campaigns on the horizon, we're excited to share some of our favorite posts from our three recent projects with Fujifilm Instax, Tarte Cosmetics, and KORRES. Check them out! 

FUJIFILM INSTAX (Images via aureliestoryfflow_maudinetteg

Tarte Cosmetics (Images via violettbacknoirdemodethefrenchbrunett

KORRES (Images: abundantlyalexcan1loverebekah_ellie



10 Best and Insta-Worthy Rooftop Bars in New York City

Time to get that Vitamin D in! In the Big Apple, honking cabs, wailing fire trucks, and over-crowded subways make the fresh air a luxury, so it’s a no-brainer that when the weather gets warmer, rooftop bars become self-proclaimed sanctuaries. Obviously has rounded up the 10 best (and most Instagram-worthy) rooftop hot spots that New York City has to offer. 

By: Alexis DeCarvalho

1.  Refinery Rooftop at Refinery Hotel

Vibe: Industrial Chic

Views: The Empire State Building

Obvious Cocktail Choice: Rooftop Sparkler (Patrón Barrel Select Reposado, Lime, Agave, topped with Prosecco)

Address: (Refinery Hotel) 63 West 38th Street

2. Pod 39 Rooftop Bar

Vibe: Chill Oasis

Views: The river to the East, the Freedom Tower to the South, the Empire State Building to the West and the Chrysler Building to the North

Obvious Cocktail Choice: Chilean Sangria (Control Pisco, Rosè, Combier Peach, Pineapple, Strawberry & Bubbles)

Address: 145 East 39th Street

3. Cantina Rooftop

Vibe: Modern Mexican

Views: The Hudson River

Obvious Cocktail Choice: Pero Woah! (Bacardi Superior Rum, Passion Fruit, Coconut & Pineapple)

Address: 605 West 48th Street

4. Le Bain at The Standard

Vibe: Quirky Disco

Views: The Highline & Hudson River

Obvious Cocktail Choice: Frozen Grapefruit Gimlet (Crushed Ice, Grape Fruit Juice & Vodka)

Address: (The Standard Hotel) 444 West 13th Street

 5. Northern Territory

Vibe: Comfy Aussie Tavern

Views: The East River

Obvious Cocktail Choice: Territory's Tea (Vodka, Iced Tea & Kiwi)

Address: 12 Franklin Street

6. Penthouse 808 Rooftop Bar

Vibe: Upscale Unique 

Views: NYC Skyline

Obvious Cocktail Choice: Ring of Fire (Jalapeño Tequila, Pomegranate & Pineapple)

Address: 8-08 Queens Plaza South 

7. Level R at The Empire

Vibe: Swanky Iconic

Views: Lincoln Center & Upper West Side

Obvious Cocktail Choice: Dreaming Ginger (Patrón Silver Tequila, Ginger Liqueur, Fresh Lemon Juice, Agave Syrup & Ginger Beer)

Address: (The Empire Hotel) 44 West 63rd Street

8. Gallow Green at The McKittrick

Vibe: Ethereal Secret Garden

Views: Manhattan's West Side

Obvious Cocktail Choice: Mrs. Danver's Ruin (Gin, Cranberry + Thyme Shrub, Lemon Juice & Tonic)

Address: (The McKittrick Hotel) 542 West 27th Street

9. The Gorbals

Vibe: Happy Hipster

Views: The East River and Williamsburg Bridge

Obvious Cocktail Choice: A Wishing Well (Applejack, Yellow Chartreuse, Lemon, Honey Syrup & Prosecco)

Address: 98 North 6th Street

10. Loopy Doopy Rooftop Bar at The Conrad

Vibe: Trendy Crowd-Pleaser

Views: The Hudson River and the Statue of Liberty

Obvious Cocktail Choice: Raspberry People’s Pop in Rosècco

Address: (The Conrad) 102 North End Avenue





This Week at Obviously: Tarte, Pantene, Saks Off Fifth

This week, we're seeing a ton of inspiring content from our influencers! We're currently working with Tarte (France!), Pantene, and Saks Off Fifth! Here are some of our favorite posts. 

Tarte: We asked our beauty influencers to post some of these gorgeous new lip colors on their feed! Images via @aboutchiara_, @lafleuks, @themodejournal

PANTENE: We wanted our beauty influencers to show us how they use their new Gold Series product line and what they thought about their new #StrongIsBeautiful campaign! Images via: @takeya_monique, @shesafashionlover, @thefancyfrancy

SAKS OFF FIFTH: Simply put, we love high-low fashion. We truly believe that is the embodiment of personal style and we were so excited to have our stylish influencers show us how they paired their luxe Saks Off Fifth finds into their everyday wardrobe. Images via: @claudiagraziano, @mylittlesecrets_ca@mariann_yip



Get to Know: Fashion and Lifestyle Influencer Mariann Yip

We caught up with one of our top influencers, Mariann, and we're so excited she's this week's #GetToKnow influencer! We're always appreciative of her professionalism, her incredible hair, and her overall vibe. Check out the exclusive interview below! 

1) Name: Mariann Yip

2) Hometown: LES, Manhattan 

3) Favorite Social Media Platform: Instagram 

4) Favorite Photo Editing App: Photoshop and Snapseed

5) Favorite Spot in NYC to Take Photos: Definitely Soho! This is where most of my photos are taken because I love cobble stone streets and there are many alley ways and street corners that make for great backdrops.

6) Biggest Lesson You've Learned About Working with Brands: I've learned to only work with brands that align with my own values and image. As more opportunities have presented themselves, I am now more picky about who I work with. I also tend to work with brands that value me as a partner and genuinely support who I am and what I do. 

7) Favorite Project You've Worked on With! My favorite project has to be the Furla collaboration because I am obsessed with their bags and I constantly wear it. It was also one of the first projects I've worked on with and I was surprised that I had the opportunity to work with an amazing handbag brand like Furla. I am always featuring it in my photos because it has become one of my staple accessories!

8) Favorite Instagram Accounts to Follow and Why: I actually recently wrote a blog post about it here. I love @negin_mirsalehi because I look up to her for fashion style. I think she is absolutely gorgeous inside and out and I love following her journey and daily life as a blogger. I'm also a huge fan of @kenzas because I find her to be the most relatable blogger since we're close in age and share similar fashion interests and styles. I also love @taramilktea because her feed is flawless. I think she's a pure genius when it comes to editing her pictures and I find inspiration through her travel and creative feed. 

9) Favorite Restaurant in NYC and Why:  This is definitely a hard one because I am a huge foodie and have tons of places that I love. But if I had to choose I would say Clinton Street Bakery! My favorite meal of the day is breakfast and my favorite breakfast food is pancakes. Clinton Street Bakery serves the best pancakes in the world and I can guarantee if you go there, you'll understand why I am raving about this place! 

10) Favorite Store in NYC and Why: I can never leave Zara without a purchase! Zara is my favorite store in NYC, specifically the Soho location, because they offer a wide range of clothing. It is always in trend and affordable so what more can a girl ask for?



Recap: Event with Our Top Influencers in NYC

Earlier this month, we held a gratitude party for our top influencers in NYC's finest wine bar, Compagnie. The influencers finally got to meet some of our team members, face-to-face, and it was such a fun way for all of them to meet IRL and celebrate all of their hard work. Check out some of these pix! Also, make sure to stay tuned to all of our announcements because we plan on throwing a lot more parties for our influencers (and not just in New York)! 




If you're in NYC reading this, we really hope you're cozying up somewhere warm! We've had such an incredible array of events and projects for our influencers that we had to share some of our main highlights today. Enjoy! 

GUERLAIN: FLORAL PERFUME "MON GUERLAIN": We asked our beauty influencers to post this gorgeous perfume from Guerlain- perfect scent for Spring! We're in awe of these stunning photos. (Photos: @labelednyc, @eastcoastfox , @snjenzi)


K.SWISS TONGUE TWISTER SNEAKERS: We can't help it, we HAVE to do this jingle! "I WEAR MY K.SWISS!" Our fashion influencers were thrilled to work on this campaign showing off the classic sneaker in their everyday #ootd. See some of our fave posts! (Images: @stylebylisael, @white.tulips, @mariekekezen

INTERNATIONAL WOMEN'S DAY: For this huge day, we sent influencers to Movie Night at the Wiltern in LA to celebrate Women's Day with a screening of Thelma and Louise!  We wish we were there, but these posts made us feel like we were a part of it. (Images: @yanina_oyarzo, @theandreahunt, @lindsayxxmarie


1 Comment


Ana Linares is a Miami and New York based photographer and content creator and we've been a fan of her work since she started her colorful and artful feed. Now that she's joined Obviously, we are thrilled to see her come up with clever content ideas for some of our campaigns. Her feed is filled with bright and exciting images and that's why we can't wait for you to get to know her in our latest series! Follow her on Instagram: @ananewyork

1) Name:  Ana Linares

2) Hometown: New York City

3) Favorite Social Media Platform: Instagram 

4) Favorite Photo Editing App: A Color Story 

5) Favorite Spot in NYC to Take Photos: Central Park.

6) Biggest Lesson You've Learned About Working with Brands: Don't be afraid to ask how much your photography is worth. 

7) Favorite Project You've Worked on with Obviously!  Google Pixel. Social media is such a huge outlet for sharing your photography to a creative audience. It is by far the most rewarding platform where you can create the most amazing connection with brands and other creatives. I love working with Obviously because they totally understand my work aesthetic when creating content and always make sure to introduce me to amazing brands who I always enjoy creating content for.

8) Favorite Instagram Accounts to Follow and Why:  @brightbazaar, a great account for happy and beautiful travel and colorful lifestyle shots, @amy_stone, her eye for color is impeccable. @lucylaucht, fave travel photographer,  and @tinyatlasquarterly, they always feature great travel photographers and locations I dream of going to!

9) Favorite Restaurant in NYC and Why:  So many! Sauvage and Loosie's kitchen are my new fave restaurants.

10) Favorite Store in NYC and Why: A Piece Apart in Soho. They have the most beautiful clothes.



1 Comment



We can't get enough of the runway shots all over our feeds lately. We asked all of our fashion influencers to keep us posted with all of their favorite looks and unanimously, these Saint Laurent boots designed by Anthony Vaccarello has the winning vote for shoe-of-the-century! 

Image via Guest of a Guest 

Image via Guest of a Guest 

The festivities are still going on, but we wanted to share some of our favorite fashion trends that we have been seeing! 

Shimmering Metallics at ROCHAS and MUGLER

Image via Getty 

Image via Getty 

Image via ImaxTree via Harper's Bazaar 

Image via ImaxTree via Harper's Bazaar 

Head-to-Toe Monochrome at Acne and Nina Ricci 

Plaid Party at Balenciaga and Stella McCartney