This Week at Harry's, OLLY, Fujifilm Instax

This past month has been FILLED with awesome campaigns and we can't wait to share some of the incredible content our influencers created.  Check it out! 

FUJIFILM INSTAX: Influencers were given FUJIFILM INSTAX cameras to document their most epic moments - sometimes you have to have tangible photographs. (Images by: @jonathanqtn, @yasmineboheas, @othexr_side)

Harry's: Influencers were given Harry's latest and greatest for Father's Day. Not only was it the perfect gift for dads, it is a staple that should be a part of their daily grooming. We love how these influencers created content around that. (Images by: @lvdmorethncrrts, @mommy_nannan, @lilies.and.lambs

OLLY: PROBIOTIC AND DAILY GUMMY VITAMINS: Remembering to take your vitamins is a daily battle and struggle, we know. But, that's where Olly comes into play. They truly mastered the art of creating vitamins that taste good!  (Images by: @cristinatoff, @katielovelyy, @itspamdel


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The Lust List: New Beauty Brands We Can't Wait For!

Here at Obviously, it's safe to say that all of our team members are beauty junkies and constantly on the radar for new launches and collaborations. This past week, we noticed a few new launches that we can't wait to get our hands on. 

Pat McGrath Lust Matte Trance: July, can you please hurry? We already know that people will be staying up all night to get these magical lippies into their carts. We're still swooning over all of the eye shadows and glitters she manifested but these lipsticks- please, we know these are going to be a total gamechanger in our beauty routine and will last all-day and all-night. Nobody does it better than Ms. McGrath! 

Equal Beauty by Jessica Gomes: Model, actress, and now beauty product founder, Jessica Gomes is nonstop! The super beautiful and mega talented Gomes has created a line of fragrance free beauty products that we cannot wait to try. If any of these products can give us the J. Gomes tszuj, count us IN. 

Kim Kardashian West: KKW BEAUTY

The queen of contour has finally made it happen for us beauty junkies. Kardashian West has created a lustful line of contour-made-easy products for anyone that is obsessed with sculpting and shaping their faces with makeup. Not to mention, the packaging is so 2017 and we are HERE FOR IT! 



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This Week At Obviously: Chuao Chocolatier, Pantene, Thursday Finest

May has been a heavy month filled with various projects for our influencers! We had three huge campaigns in particular that gave influencers the opportunity to get creative. Check out some of their posts below! 

Chuao Chocolatier - Influencers were given Chuao's decadent chocolates to taste and enjoy their unique and mouthwatering flavors!  (@hillheady, @christina_huxin, @simply.agnieszka)

Pantene Gold Collection Series- A drugstore favorite, beauty influencers were given Pantene's Gold Collection hair products and share the results on their pages. How stunning are they?! (@commonpolished, @themodaintersection, @fashionrevolutionary)

Thursday Finest x Obviously Social - Our fashion influencers were given these custom Thursday Finest neck ties to wear in their everyday style. They NAILED it.  @sweetjellybean5, @tsetan_c, @wonderlostxx )



Obviously Does Dallas! A Recap at The Indie Beauty Expo

As you may have seen in our Instagram Stories last week, some of our team members at Obviously went to the Indie Beauty Expo in Dallas, Texas. We met so many incredible indie brands, met with some of our favorite Dallas-based influencers, and of course, devoured in some breakfast tacos. Take a look at some of our photos from the trip below! 

Sipping on some rosé with some of our favorite Dallas influencers! From left to right: @thepolishedpony, @theplainvillegent @we.the.birds

Sipping on some rosé with some of our favorite Dallas influencers! From left to right: @thepolishedpony, @theplainvillegent @we.the.birds

Just a few of the beauty products we were gifted at the Expo! 

Just a few of the beauty products we were gifted at the Expo! 

Loved our stay at the Belmont Hotel in Dallas, Texas! 

Loved our stay at the Belmont Hotel in Dallas, Texas! 


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This Week at Obviously: Fujifilm Instax, KORRES, Tarte

It's been a busy month here at Obviously! With so many new campaigns on the horizon, we're excited to share some of our favorite posts from our three recent projects with Fujifilm Instax, Tarte Cosmetics, and KORRES. Check them out! 

FUJIFILM INSTAX (Images via aureliestoryfflow_maudinetteg

Tarte Cosmetics (Images via violettbacknoirdemodethefrenchbrunett

KORRES (Images: abundantlyalexcan1loverebekah_ellie



10 Best and Insta-Worthy Rooftop Bars in New York City

Time to get that Vitamin D in! In the Big Apple, honking cabs, wailing fire trucks, and over-crowded subways make the fresh air a luxury, so it’s a no-brainer that when the weather gets warmer, rooftop bars become self-proclaimed sanctuaries. Obviously has rounded up the 10 best (and most Instagram-worthy) rooftop hot spots that New York City has to offer. 

By: Alexis DeCarvalho

1.  Refinery Rooftop at Refinery Hotel

Vibe: Industrial Chic

Views: The Empire State Building

Obvious Cocktail Choice: Rooftop Sparkler (Patrón Barrel Select Reposado, Lime, Agave, topped with Prosecco)

Address: (Refinery Hotel) 63 West 38th Street

2. Pod 39 Rooftop Bar

Vibe: Chill Oasis

Views: The river to the East, the Freedom Tower to the South, the Empire State Building to the West and the Chrysler Building to the North

Obvious Cocktail Choice: Chilean Sangria (Control Pisco, Rosè, Combier Peach, Pineapple, Strawberry & Bubbles)

Address: 145 East 39th Street

3. Cantina Rooftop

Vibe: Modern Mexican

Views: The Hudson River

Obvious Cocktail Choice: Pero Woah! (Bacardi Superior Rum, Passion Fruit, Coconut & Pineapple)

Address: 605 West 48th Street

4. Le Bain at The Standard

Vibe: Quirky Disco

Views: The Highline & Hudson River

Obvious Cocktail Choice: Frozen Grapefruit Gimlet (Crushed Ice, Grape Fruit Juice & Vodka)

Address: (The Standard Hotel) 444 West 13th Street

 5. Northern Territory

Vibe: Comfy Aussie Tavern

Views: The East River

Obvious Cocktail Choice: Territory's Tea (Vodka, Iced Tea & Kiwi)

Address: 12 Franklin Street

6. Penthouse 808 Rooftop Bar

Vibe: Upscale Unique 

Views: NYC Skyline

Obvious Cocktail Choice: Ring of Fire (Jalapeño Tequila, Pomegranate & Pineapple)

Address: 8-08 Queens Plaza South 

7. Level R at The Empire

Vibe: Swanky Iconic

Views: Lincoln Center & Upper West Side

Obvious Cocktail Choice: Dreaming Ginger (Patrón Silver Tequila, Ginger Liqueur, Fresh Lemon Juice, Agave Syrup & Ginger Beer)

Address: (The Empire Hotel) 44 West 63rd Street

8. Gallow Green at The McKittrick

Vibe: Ethereal Secret Garden

Views: Manhattan's West Side

Obvious Cocktail Choice: Mrs. Danver's Ruin (Gin, Cranberry + Thyme Shrub, Lemon Juice & Tonic)

Address: (The McKittrick Hotel) 542 West 27th Street

9. The Gorbals

Vibe: Happy Hipster

Views: The East River and Williamsburg Bridge

Obvious Cocktail Choice: A Wishing Well (Applejack, Yellow Chartreuse, Lemon, Honey Syrup & Prosecco)

Address: 98 North 6th Street

10. Loopy Doopy Rooftop Bar at The Conrad

Vibe: Trendy Crowd-Pleaser

Views: The Hudson River and the Statue of Liberty

Obvious Cocktail Choice: Raspberry People’s Pop in Rosècco

Address: (The Conrad) 102 North End Avenue





This Week at Obviously: Tarte, Pantene, Saks Off Fifth

This week, we're seeing a ton of inspiring content from our influencers! We're currently working with Tarte (France!), Pantene, and Saks Off Fifth! Here are some of our favorite posts. 

Tarte: We asked our beauty influencers to post some of these gorgeous new lip colors on their feed! Images via @aboutchiara_, @lafleuks, @themodejournal

PANTENE: We wanted our beauty influencers to show us how they use their new Gold Series product line and what they thought about their new #StrongIsBeautiful campaign! Images via: @takeya_monique, @shesafashionlover, @thefancyfrancy

SAKS OFF FIFTH: Simply put, we love high-low fashion. We truly believe that is the embodiment of personal style and we were so excited to have our stylish influencers show us how they paired their luxe Saks Off Fifth finds into their everyday wardrobe. Images via: @claudiagraziano, @mylittlesecrets_ca@mariann_yip



Get to Know: Fashion and Lifestyle Influencer Mariann Yip

We caught up with one of our top influencers, Mariann, and we're so excited she's this week's #GetToKnow influencer! We're always appreciative of her professionalism, her incredible hair, and her overall vibe. Check out the exclusive interview below! 

1) Name: Mariann Yip

2) Hometown: LES, Manhattan 

3) Favorite Social Media Platform: Instagram 

4) Favorite Photo Editing App: Photoshop and Snapseed

5) Favorite Spot in NYC to Take Photos: Definitely Soho! This is where most of my photos are taken because I love cobble stone streets and there are many alley ways and street corners that make for great backdrops.

6) Biggest Lesson You've Learned About Working with Brands: I've learned to only work with brands that align with my own values and image. As more opportunities have presented themselves, I am now more picky about who I work with. I also tend to work with brands that value me as a partner and genuinely support who I am and what I do. 

7) Favorite Project You've Worked on With! My favorite project has to be the Furla collaboration because I am obsessed with their bags and I constantly wear it. It was also one of the first projects I've worked on with and I was surprised that I had the opportunity to work with an amazing handbag brand like Furla. I am always featuring it in my photos because it has become one of my staple accessories!

8) Favorite Instagram Accounts to Follow and Why: I actually recently wrote a blog post about it here. I love @negin_mirsalehi because I look up to her for fashion style. I think she is absolutely gorgeous inside and out and I love following her journey and daily life as a blogger. I'm also a huge fan of @kenzas because I find her to be the most relatable blogger since we're close in age and share similar fashion interests and styles. I also love @taramilktea because her feed is flawless. I think she's a pure genius when it comes to editing her pictures and I find inspiration through her travel and creative feed. 

9) Favorite Restaurant in NYC and Why:  This is definitely a hard one because I am a huge foodie and have tons of places that I love. But if I had to choose I would say Clinton Street Bakery! My favorite meal of the day is breakfast and my favorite breakfast food is pancakes. Clinton Street Bakery serves the best pancakes in the world and I can guarantee if you go there, you'll understand why I am raving about this place! 

10) Favorite Store in NYC and Why: I can never leave Zara without a purchase! Zara is my favorite store in NYC, specifically the Soho location, because they offer a wide range of clothing. It is always in trend and affordable so what more can a girl ask for?